Supplying the not-too-avant-garde Viennese woman with understated designer clothes for 35 years now. Max Kowalsky has a good selection of wearable classics from Etro to Fay’s to Metrodamo, and bags and shoes from Tod’s to Hogan and Ludwig Reiter. The owner has a fine hand for scarves and in winter stocks Moncler coats and parkas, and high-quality cashmeres. Four-ply, here we come!

But get here early enough in the season—small sizes vanish quickly.