Founded in 1969, integrating scientific knowledge and traditional practices of rural communities throughout Brazil, Natura is a cosmetics brand inspired to provide products for their customers that promote natural well-being and beauty.
What is curious is that the brand’s growth isn’t store based, their strategy is rather direct one to one sales, so that Natura products are commercially available throughout Brazil and a handful of other Latin American countries. Their brand message is communicated through specialist consultants instructed to impart Natura’s concept of wellness.
Recently the brand has opened “boutiques” in and around the city, giving customers the chance to sample their products with their expert assistance and courses – but no sales! It’s a wonderful place to relax and try out high end natural Brazilian products for free.
If you should be inspired to purchase any products, just hop onto their website and type in your zip code, soon after you will be contacted by your nearest consultant.