Casa Natura Natural sense of wellness

Founded in 1969, integrating scientific knowledge and traditional practices of rural communities throughout Brazil, Natura is a cosmetics brand inspired to provide products for their customers that promote natural well-being and beauty.

What is curious is that the brand’s growth isn’t store based, their strategy is rather direct one to one sales, so that Natura products are commercially available throughout Brazil and a handful of other Latin American countries. Their brand message is communicated through specialist consultants instructed to impart Natura’s concept of wellness.

Recently the brand has opened “boutiques” in and around the city, giving customers the chance to sample their products with their expert assistance and courses – but no sales! It’s a wonderful place to relax and try out high end natural Brazilian products for free.

If you should be inspired to purchase any products, just hop onto their website and type in your zip code, soon after you will be contacted by your nearest consultant.

Rua Santa Efigênia Below the radar

If you are in search of cheap electronics and are not afraid to use your elbows, visit Rua Santa Efigênia.

Its stores stock sound equipment to please even the most demanding of DJs and digital cameras to delight the pickiest of photographers—as not to mention a melee of computers, car stereos, home theaters, lighting equipment, mobiles phones, kitchen appliances, cables and adapters of all kinds… You name it, Rua Santa Efigênia has it.

The one catch is the slightly sketchy nature of these establishments: some of the street vendors do not sell, ahem, strictly legal goods, so you might find yourself wrestling with your conscience before doling out the cash. If you don’t get a receipt, you won’t have a leg to stand on if that technological-dream-come-true goes kaput the first time you turn it on. And hang on to your wallet—yes, it’s that kind of place…

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