Located in the heart of Le Marais since 2006, this shop is the first flagship store of Kulte—The French Brand. Kulte is one of the surviving street wear brands from the 1990s.

In 2005, the original founders handed the reigns over to a couple of kids from the new generation who have managed to both maintain and expand the Kulte identity.

The minimal design of Kulte’s interior contrasts with its bright (and sometimes obnoxious) clothing lines. Different “cult classics” are projected on the walls based on the theme of the season.