The A.P.C. label was founded in the late ‘80s by former Joseph designer Jean Touitou. Since then it has gathered a cult following among the style-steered worldwide, right there with the Gainsbourg girls. The brand’s trademark is its simple, understated designs that possess an obvious touch of Parisian chic. Even though its initials stand for “Atelier de Production et de Creation”, “a perfect cut” fits the bill suitably too. A.P.C. has collaborated on past lines with designers like Jessica Ogden, Eley Kishimoto, House of Waris and Sophia Coppola.
Each season sees reinventions of simple men and women’s classics and denim cuts, always spawning a couple “must have” pieces—be it the perfect wedge heel, loafer, pea coat, sports coat, shirt or flower print cotton dress. And Touitou’s creative output isn’t only limited to fashion design. A true music lover himself, he launched his own record label in 1998; inviting fashionable friends like Jarvis Cocker and Ezra Petronia from Self Service to collaborate on experimental albums which are available at all his stores—why not purchase the look plus the soundtrack to go with it.