The New York Times defined established make-up artist, Diego Dalla Palma, as “The guru of make-up made in Italy”. Thirty-two years ago he opened his first make-up studio in the heart of Brera, creating his own make-up line in the process. Prioritizing personality and style, Diego Dalla Palma’s philosophy is to use make-up as a vehicle to enhance people’s identity, whilst always being on the prowl for new and innovative products.