Far more than your average neon-lit sex shop, Coco de Mer achieves the kind of sexual finesse only obtainable on the dapper streets of the West End. Once inside the door, one is free to peruse the beguiling array of wares unfettered by judgmental eyes, from the fabulous array of designer sex toys, to the exquisite sultry lingerie from such high-end brands as Mimi Holliday, Bordelle and Fleur of England.

Clearly a boutique aimed at the contemporary femme fatale, it has everything you could possibly hanker after for some extra zing in the boudoir. Men should also not be deterred, the helpful and informative staff are on hand to provide a ’Gentlemen’s Gift Guide’.

Not only do Coco de Mer cater for all forms of material debauchery, but they can also help you brush up on your actual technique at their educational salons in the fields of spanking and Japanese rope bondage. Go on, don’t be shy.