Their strapline is ‘The Ice Cream Revolution’ but perhaps it’s best described as their manifesto. After breaking into the scene with their breast milk ice cream, they were shut down after three hours by Westminster health and safety officers and subsequently sued by Lady Gaga. But such publicity has had no hinderance on the establishment – now two locations strong (the other is around the corner at 15 Maiden Lane) and proudly serving ‘Baby Googoo’.

The controversy doesn’t end there – their menu includes ice cream cocktails (over 18s only) – ‘Miss Whiplash’ is laced with raspberry vodka whilst ‘Molotoffee’ is flambéed at your table. With such options on offer you won’t be surprised to learn that the interior design is provocatively themed with a punk edge to it. Try it if you’re brave enough. We dare you.