When The Goodhood Store first opened its doors in 2007, it was heralded as having an innovative approach to fashion retail rarely seen outside of Japan. In the same vein, they went on to open the Goodhood Life Store, Goodhood Creative and launch ‘Goods by Goodhood’, their own in house label. That’s a lot of Goodhood. All this expanding has, unsurprisingly, seen them outgrow their original location and they have opened a new flagship store, along with its very own cafe. The new store incorporates womenswear, menswear, kidswear, homeware and any other ware you can think of, all under one roof. The same attention to detail and charm that made the brand successful in the first place is still apparent, both in their own collection and their curated offerings—exclusive lines by the likes of Opening Ceremony, Building Block and Monocle are available here. The cafe, meanwhile, serves up healthy grub and single origin coffee, providing a relaxed community vibe to this colossal retail space. With whispers of taking the brand outside of London, it seems the sky’s the limit for Goodhood.