Welcome to alphabet world. In the shop littered area around Weinmeisterstraße, this store is dedicated entirely to the love of letters. Each and every one of Type Hype’s self-designed products are available with all manner of typography—from A to Z—scrawled all over them. That said, in store there does seem to be a major emphasis on the letters T, H, Y, P, E, (can you think why?).
Picking up the concept behind alphabetti spaghetti and really running with it, Type Hype dips its digital ink into all the bases, selling not only food but home and kitchenware, drink, stationery, bags, the list goes on… This is a great place to get a present for that friend who doesn’t really need anything or to indulge the inner typofile in all of us. And if those letters just get too much, they have a Milchbar in the middle of the shop to have a coffee at and see if you can recite the alphabet back to front.