The story of this shop is very much the story of two Mädels. So, once upon a time, a young model started interning for a young stylist, and they hit it off, big time. And what else are a couple of twenty-something fashion darlings to do but run their own boutique? Fast forward a few years… Joyce and Dana have established Wald as a heavyweight player on the feisty Mitte style circuit.
In a rather humble dwelling, albeit right at the Münzstraße/Alte Schönhauser trend-apex of the city, you can find all sorts of lady goodness here, from street and sporty, to sexy and sleek. Sibilance aside though, the offering isn’t confined by one look and is therefore quite unique; hand picked by the globetrotting girlies themselves.
To name check a few labels, there’s Vera Meat, Surface to Air and Sophie Hulme as well as a liberal smattering of Scandinavian designers. All of which are cocooned in the intimate tree-lined surrounds of the store and peddled by the ever-friendly sales assistants. Also, keep your peepers peeled for their bi-annual magazine and Fashion Week shindigs.