Guide
Berlin
Shops with Philip Gaedicke
Co-owner of SOTO

Philip Gaedicke, aka Philly Vanilli, doesn’t speak much, but does a lot. He’s the co-founder of SOTO, the Berlin menswear boutique which also doubles as a brand consultancy, PR, marketing and events agency. He’s also the curator of MADE, a creative platform that supports emerging talent from all genres. Philly has been living in Berlin for five years now and doesn’t plan to leave any time soon. Check out everything from the trend-led, to the handmade, to vintage classics, in his guide to Berlin’s shopping scene.

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Places in this guide

  • SOTO Boys toys

    This is my little baby where I sell things I love including brands like Our Legacy, Band of Outsiders, Adam Kimmel, Thom Browne, Norse Projects etc. It’s a good mix of casual wear with a lot of basics to premium streetwear.

  • MADE The crossbreed

    Another baby of ours where we support creative minds from all fields to realize their dream projects. We create projects with all kinds of artists from all kinds of fields.

  • Voo Store Conceptually yours

    The only real shopping destination in Kreuzberg. The shop is hidden in the backyard and is super well-decorated. Their strongest items are all the small little things you don’t need, but want to have.

  • Wood Wood Touch it twice

    The Wood Wood crew are good friends of ours and we love their selection of Scandinavian designers and of course their always emerging Wood Wood line.

  • Paul's Boutique - Chapter Mitte Pop vintage

    Berlin’s iconic second-hand shop with a huge array of Cheap Monday.

  • Pro QM Bound for greatness

    One of the best bookstores in Berlin for years!

  • Burg & Schild A man's world

    If you’re looking for authentic Heritage menswear, this is the place to be! Super nice staff. For real men only.

  • Civilist Civil disobedience

    Definitely worth checking it out when you’re looking for a more skate-oriented style. Lot of T-Shirts, Hoodies and 5-panel caps from your favourite bands such as HUF, Anything, Nike SB, Vans etc. They also run art exhibitions in their space.

  • AM1 Superior male fashion

    For me definitely the best shop in Berlin. Great selection of designers like Dries van Noten, Maison Margiela, Yohi Yamamoto and Balenciaga, plus a wide array of product design and furniture.

  • Firmament The word on the street

    Best selection when it comes to Japanese premium streetwear. Brands include Visvim, White Mountaineering, Neighbourhood, W-Taps etc.

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