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© Tomas Ruzicka
Barcelona
Adidas Originals Store
From the horse's mouth

It seems that Adidas was not content with letting everyone else in Barrio Gotico sell its products—the logo gleaming conspicuously from so many of the storefronts—so the three-striped monster added its own flagship store, a veritable Mecca to those who like their fashion with a healthy dose of iconographic branding.

Expect designs endorsed by celebrities, such as Missy Elliott and Run DMC, alongside solid classics like the Campus trainer, and a comprehensive range of contemporary and old-school styles.

If planning prolonged exposure, anticipate the risk of “post-emblematic stress syndrome,” whereby the original three-stripe motif is indelibly burned into the mind’s eye, appearing afterward in ghostly apparitions, willing the victim back to the store for more.

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