The importance of Branding
Branding is more than just a logo or slogan. Branding is one of the very foundations of your business and it communicates how you do business. A strong brand differentiates you from your competitors and broadcasts your company’s characteristics, values, and attributes.
Customers looking for the goods or services that your company offers will base their buying decision on many factors. However the old adage that “people buy people” is still a big factor, and if your company is clearly communicating values which sit well with those of your customers, they are more likely to choose your company to do business with. Once they come onboard, putting the customer at the heart of your brand makes them feel valued, and therefore builds loyalty and trust.
One of the clear returns on investment of working with a branding agency is loyalty, and that can be staff loyalty just as much as customer loyalty. Everybody enjoys feeling that they are a valued part of something, and to spend time with people that share their values and respect their goals and ambitions. Communicating values via the company brand in the recruitment process will attract the people that fit best with those values and will ensure a great team of motivated and energetic staff.
Defining Your Brand
It’s vital to ensure you define your brand very carefully. You could, of course, choose to define and develop your brand in-house. However, one of the benefits of working with a branding agency in London is to take advantage of specialist advice, experience, and strategic thought, to maximise the advantage that a strong brand can provide.
The Branding Process
All branding development activity starts with a conversation. By finding out what your business does, identifying your goals and challenges, and exploring your strengths and aspirations, a branding agency gets under the skin of the business, gaining a clear understanding of the story that your business has to tell. The agency can then devise a clear and straightforward branding strategy and visual representation of the brand, that best conveys the qualities, ambitions and ideals of the business.
Ensuring clarity and consistency of the visual representation of the brand across all activity, whether it be business stationery, website content, social media activity or press and PR, is vital to build awareness of the business in the wider world, gain the confidence of customers and develop a good reputation.
First impressions matter, and the company brand is vital to that first impression. Working with a branding agency in London is a wise investment, to make sure your first impression is a lasting one for all the right reasons.