Instagram is inarguably one of the most popular social media networks currently. In fact, though Facebook is the biggest social media network, it trails Instagram by a considerable margin when it comes to the growth in user base. In other words, Instagram is apparently the fastest growing social media network.
What that means for you is that if you’re someone trying to get yourself some online exposure to showcase your skills or promote your business, building a follower base on this huge social media network may be the way to go. There have been a surprisingly large number of success stories emerging out of Instagram, and hence it makes sense to put in some efforts to get an account up and build a huge follower base around it.
The Challenges Ahead
However, it’s not as easy as it sounds. Despite all the success stories we hear about, there have also been many marketers who ended up disappointed with their Instagram marketing campaigns. This clearly suggests that you can’t just get in the game and expect things to work for you. You will need to have a concrete and clear plan of how you would go about building your account and get exposure/build an online brand.
So, what does it take to make your accounts on the site a success? Well, before we get into that, let’s take a look at exactly why most users struggle to even get a head start to building their follower base.
The Game has been Stepped up
It’s no longer enough to grab a bunch of pictures from the web and slap on your Instagram profiles to attract followers. Over the past few years, the quality of content being shared on the site has apparently improved manyfold.
There are probably big companies and many Instagram fanatics in almost all niches posting great unique content all day to attract followers. It seems extremely challenging to compete with them unless you have a few grand lying around that you can use for getting great content and setting up big advertising campaigns, or spend hours every day trying to interact with your target audience.
Unfortunately, for most users, neither of the two is possible.
Lack of Trust
Regardless of how good you present yourself, you may not see much activity if you’re not already popular enough. It seems that most users on the site like following accounts with a reasonably large follower base, while ignoring the rest.
Instagram, too, just like its users, favors accounts with a substantial follower base. What this means is that accounts that manage to gain followers quickly after starting out end up being the biggest winners in the long run, as Instagram itself gives them the much needed exposure to grow their accounts.
How to get Around the Challenges?
Well, it would be really unfair if we just point out the challenges and problems and don’t offer a solution for them. You would be glad to know that there is a fairly easy and inexpensive way of getting around all such roadblocks.
Buying Instagram Followers
If you’re into Instagram stuff and haven’t been living under a rock for the past few years, you’re probably aware that there’s a lot of hype around buying Instagram followers. While some think it’s a risky way to grow your accounts, some others swear by it.
Why are we even discussing it then if it’s risky? Well, it’s because it seems to be a great way of getting the otherwise extremely difficult-to-achieve exposure while starting out. Also, if you know what you’re doing, it may not turn out to be risky at all.
That said, go through the below given points to understand why you may want to buy Instagram followers.
- They help new accounts get noticed quickly
- They instill a sense of trust in your target audience, making it considerably easier to quickly convert them into followers
- Depending on your follower base, you may be given a lot of exposure by Instagram itself
- All these factors would make it easier to push more traffic to your site, meaning more sales and online exposure
However, there are also some things you may not want to buy Instagram followers for.
- If the accounts that follow you look weird and look fake by a mile, you would be better off without them
- If the followers you buy drop off quickly, it may simply turn out to be a waste of your money. To avoid this, make sure the source is reliable
A Final Word
Although buying followers may be a great way to build authority, it needs to be done right. If the followers are real, or even real-looking, and don’t drop off, they may definitely help you get a head start on Instagram.