Bulk SMS providers are software companies that provide the relevant software and support required for implementation of marketing campaigns. Bulk SMS provider is the important link between you and MNOs (Mobile Network Operators). There are several MNOs operating across regions. Short Messages Service providers have contracts with relevant MNOs to ensure smooth and quick delivery of your SMS across regions. They manage your messages delivery via various alternative routes to ensure delivery despite of traffic at a MNO in any particular region.
Bulk SMS is a process of sending messages to innumerable mobile terminals simultaneously and is done using a computer system. With more than 4 billion mobile users, bulk SMS marketing strategy is proving to be an effective marketing strategy not just for inexperienced entrepreneurs but for multinational bulk SMS providers companies too.
As the software or service provider takes care of the complete process, you can save plenty of time which you can utilize for focusing on your core business.
Flexible Working Schedule:
Unlike other marketing strategies, you might not have to stick to a proper timing schedule. You can send SMS to customers according to your own schedule.
Easy to Implement:
You might not need any additional qualification or experience to make use of bulk SMS software. All you have to do is just enter the mobile number of the customers and the message which you need to convey to the customers, and then just click the send button.
Higher Response Rate:
Another added advantage of this service is that it has higher response rate than other modes of marketing such as TV and banner ads.
Improves Customer Relationship:
Contacting your potential customers via short message service lets you to maintain a consistent touch with your customers who are the backbone of your business.
Boosts Business Productivity:
As the SMS are delivered directly to the customers within a few minutes, it generates immediate traffic and improves your business productivity.
Easy to Manage:
Since, it generates immediate sales you might not have to wait or monitor for a long time to analyze the progress of your marketing campaign. Within a few days, you will get a clear idea about your marketing campaign.
Messages Will be Delivered/Viewed/Read:
Of course there is a high possibility for your messages to get read by the customers because people nowadays will be holding their phones almost 24hours a day. Emails, newspapers, brochures, letters, social networks’ notifications will probably be ignored but not SMS messages. Bulk SMS will make sure to reach your customers effectively.
The normal rate for sending texts in our country today is very expensive. However, with these SMS gateway providers, you will be able to send your messages at a flat rate of as low as 0.006$ directly from your computer. In some cases, it could even be lower! So when next you are in need of sending messages out to so many persons at a time. Just locate a good SMS provider and save yourself the time and money.