Produce Eye-Catching Marketing Materials
Printed marketing materials that are used before, during and after trade shows is known as ‘’collateral.’’ To maximize the effectiveness of these products, you should begin distributing them well before the show. It may be a calendar, notepad or flier—regardless, use the same theme, graphics and colors that you plan to use during the trade show. This will help build brand awareness and make it easier for attendees to locate your trade show display.
Keeping Existing Customers in the Loop
While it is good to always have your eye to gaining new business, you should not forget about your current customers when doing your trade show marketing. You always want to focus on keeping and growing existing relationships. Perhaps you can offer discounted or free event tickets to encourage an appearance. Consider hosting a mixer before or after the show. You can reach out to them through email, inserts in invoices, newsletters or even a personalized invitation.