Trade shows can be a huge boon to your marketing efforts when done right. After all, what other type of event puts you face to face with oodles of qualified prospects within such a short time frame; no worries about getting past the gatekeepers to reach these coveted leads. But, a successful showing is about much more than setting up a booth and waiting for everyone to come to you. To get the maximum impact from this marketing technique, you need to start reaching out well before the show even begins. Here are some pre-show marketing tips to help you get the best return on your investment.
Email marketing is one of the most cost-effective ways to market your presence at an upcoming trade show. Reach out to current customers, vendors and trade show attendees letting them know of your upcoming appearance. If you are offering any giveaways, promotional items, product demos or will be debuting a new product, make sure to let them know. If you or someone from your company will be speaking at the show, you might also provide highlights of that speech and inform recipients why they need to hear it.
Entice with Special Offers or Discounts
Everyone loves to get stuff for free or at a discount. You can generate some great buzz around your trade show appearance and draw leads to the show by offering some enticing special offers or discounts that can only be claimed if they attend the show.