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Why Your Business Website Needs Responsive Design

2 Mins read

More people than ever are using their mobile devices to find businesses in Swansea selling the products and services they want to buy. If you want to capture your share of the market, then your business website needs to be able to allow mobile users to find and view your site on their devices. In order to do this, your website should be built with responsive design.

What is Responsive Design?

A website with responsive design will automatically adjust to the size of the device accessing the site. So, if someone looks up your website on their smartphone, your site will automatically adjust itself so it is legible on their small screen and they can scroll down to read or search the content on the site. Responsive design also integrates features like touch screens to make it easier for a mobile user to navigate through a site.

Benefits of Responsive Web Design

There are several benefits to having a leading website design agency in Swansea use responsive design for your business website:

Long-term Application

With more people carrying mobile devices and using them to search the Internet, having a site with responsive web design helps ensure it will be useful for many years to come. Over 50% of all web searches are on mobile devices and as they get more powerful, it is a safe bet that their use will continue to increase. Since your site is already responsive to mobile devices, it is already set up for the increase in mobile searches.

Saves Money

Before responsive design was developed, businesses had to have more than one site to accommodate the different types of devices searching for companies selling the products and services they offered. Maintaining and optimising more than one site can be expensive and time-consuming. However, with the flexibility of responsive design, your Welsh business only needs to have one website to promote their products and services, which will save your company money.

Better Optimisation

It is difficult to maintain and optimise more than one site at a time. Instead of splitting your focus, having a site with responsive web design will allow you to concentrate on optimising one site to attract more web searchers. You can concentrate on creating content, promoting your site on your social media accounts, and converting the visitors your site draws into customers.

Better Conversation Rates

Responsive web design has improved over the past few years, and most sites respond better and faster on mobile devices than they have in the past. It is easier to navigate websites, they are easier to read, and they respond quickly to the user. With improved user experiences, web visitors will stay on sites longer, giving you a better chance of converting them into paying customers.

With responsive web design, you can keep ahead of your business competition in Swansea. People searching for your products and services on their mobile devices will be able to easily read and navigate your website, making them will be more likely to do business with your company.

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