SEO or Search engine Optimization is a technique which enables a particular website to be listed when a search is carried out by a user. This particular operation is best suited with writing, blogging and posting in the internet. The operation is carried out on simple principle called findability. As internet contains enormous WebPages and contents, it is difficult for a user to search a particular topic in this massive information. It will be easy for them if someone offered the assistance in searching a topic.
Important search engines are Google, Yahoo and Bing, which help users, find information about different topics present over the web. Many people look out for information from the top two or three links returned in the list when a search is carried out by the user. SEO helps match your content according to the search term or a combination of different words. It is important that your website is listed in the first page to get noticed by users.
SEO is basically a technique incorporated while writing content and articles such that when a search is carried out, information that you have published in your website will be reflected in the search page displayed by different search engines. In order to be placed in the top position, your website requires having the maximum amount of traffic and quality oriented information. The webpage rankings are calculated at regular intervals which keep up the competition among different websites. You also require high amount readers which will put your website in the top position.
SEO is as an art and an architecture that helps one write in a particular style that will help index the content in search engines. Keyword is phrase or a particular word that matches to the search term entered by a user in a search engine. Keywords represent your website and act as tags to various contents present in your website. These keywords are incorporated even in the title and body of the article such that the search engine directly displays the content to the user. It is also important that you provide more than one keyword in the content. All the keywords must be different from each other but represent the same meaning and also reflect in the content of the article.
Apart from content of the article, search engines also index titles of the articles. Hence, it is important that you also include your keyword in the title of the article which closely resembles the search terms used by different users around the globe. Other possibility which helps you index your website is your URL. It is best practiced to include two phrases such that search engine indexes them and returns the URL in the search list. This provides maximum coverage for your website and content increasing slowly the required traffic and ranking.
The most important factor that you will have to keep in mind is that the content of the article must be related to the keywords and phrases that you have mentioned in the title of the article. Providing relevant information related to keywords will improve readers and increase the customer’s base. Readers watch out for specific authors and websites when the content is creative and informative. But, when the information provided goes in a different path rather than the mentioned keyword, readers slowly stop visiting the website, which decreases the traffic and page rank in search engines. There are even chances that your content be penalized for consuming time of readers.
Though this may sound good, lot of effort is put into transform your website into a complete SEO based website. SEO professionals, who are paid good amounts of money, take care that the content in the website is related to the keyword mentioned and the title which will enable it to be indexed in search engine results.