The world is shifting towards digitalization. Every business and company wants to get recognition over the internet. However, the internet is not only for surfing, get in touched with anyone, or searching for some information. Internet is an opportunity to reach a mass global audience. On the other hand, the number of internet users is increasing worldwide.
As a result, mobile app development is gaining popularity. We have seen several people are using mobile apps services for purchasing. However, mobile apps help them to find all the essential things from one place. It also saves time. You have a one-stop-shop. Most people prefer to purchase online instead of wasting time in the markets. With this ever-changing market, the e-commerce market is also emerging.
Online purchasing is the best example of e-commerce. Technology has made things easier. People tend to use their mobile phones instead of desktop for everything. Whether ordering something or getting in touch with your loved ones, we use a mobile app. Before going in deep into e-commerce, let’s first learn about e-commerce.
What Is Ecommerce?
Transactions that take place with the help of the internet are known as E-commerce or Electronic commerce. In other words, we can say the buying and selling online is e-commerce. Several companies and individuals go into e-commerce when they sell and purchase goods and services. On the other hand, e-commerce also includes other online activities such as internet banking, online booking, payments or transactions, etc.
Types Of E-Commerce
Commerce is changing every day. So do the methods through which it is carried out. The most outmoded forms of e-commerce models are as follows:
I. B2C (Business to Consumer)
The most common e-commerce model is business-to-consumer (B2C). When you buy anything with the help of the internet, you are dealing with a business-to-consumer transaction. In other words, we can say that when a person and any company purchase anything from an online retail store, it will count as business to customer.
II. Business to Business (B2B)
Business to business indicates that when a company sells its goods and services to another business, it counts as business to business, such as a relationship between manufacturers, the whole seller, and retailers. Therefore, it is known as the B2B.
On the other hand, B2B doesn’t deal with the customers. The products of B2B are raw materials, software development. Moreover, the producers and manufacturers also allow selling their products directly to the retailers without adding wholesalers.
III. Direct to Consumer (D2C)
It is the latest model of eCommerce. That all companies to sell their products and services directly to the final customers or consumers. It allows the companies to eliminate the long process of moving products. It makes the process easier and simple.
Customers et their product quickly. The company has eliminated wholesalers and retailers. The best platform for selling your product directly to your customers is joining social media sites. For example, Facebook, Instagram, etc.
IV. Consumer to Consumer (C2C)
This type of eCommerce allows customers to sell directly to the customers. To put it another way, we can say that customers can sell their products and services directly to another customer. Several platforms that will enable customers to engage with their customers are Fivver, eBay, and many others.
V. Consumer to Business (C2B)
This type of eCommerce allows people or individuals to sell their goods and services directly to the companies. The best example, freelancer writers, consultants, photographers, etc.
Top E-Commerce Mobile App Features
We have discussed the different types of eCommerce. Let’s have a look at the multiple features of eCommerce.
I. Simple Login & Registration Process
Always try to create the logging process of your app. So, for this, you have to simplify your app registration process by allowing a customer to sign in to your app by their social accounts such as Facebook, Google, and other social media account. The easier your app will be, the more chances are present of increasing your app revenue.
II. Easy Product Filtering and Categorization
Remember that if you are a big store or company, you have to implement options like product category and filtering. Therefore, always try to reduce the unrelated steps from your app.
It allows the customer to find their desire product without any hassle. By doing this, your business can deliver the best to its customers. On the other hand, it increases the user’s experience. As a result, it enhances brand loyalty.
III. Comprehensive Product Descriptions
Many of us will be asking such questions as to why there is a need to add long product details. Writing a long description for a product is useless. People have not that much time to read the long info about the product. Peoples are more tends towards seeing pictures. Such types of questions come to our minds. But remember one thing that adding product description is essential.
However, by offering product details, you are reducing the chances of a product return. On the other hand, it will save you from client dissatisfactions as you have mentioned everything about the product. And in this era, people buy after seeing pictures of the product plus reading the description.
IV. Photos Of Product
Like the other things, the photos of your product are essential. Your page will be incomplete if you don’t add put pictures of your product. On the other hand, how customers will see what you are offering to them.
Therefore, adding product photos with different angles is essential. Customers will feel that you are not a reliable seller. By adding pictures of your product, you will avoid such issues. Always try to use photos with a different context.
A shopping cart is the most crucial thing in any eCommerce app. In other words, the app development company counts it in must-have features of an app. This feature will allow you to satisfy your customer in a much better way.
Customers will appreciate this step, as it offers them flexibility. Always try to give priority to your customer’s needs. If you do so, you will gain a competitive edge.
Benefits Of an Ecommerce App
In a word, an eCommerce app is an app that allows customers and users to select and purchase things directly from the app. There are a few basic ways to use an eCommerce app for your business. So, let’s have a look at what advantages it offers.
I. New Customer Platforms
We have a lot of mobile app examples in the market that have users in a million like Amazon. So, these numbers are indicating that several users prefer a mobile app for shopping.
II. New Promotion Opportunities
You are allowed to use your mobile app as a marketing tool for targeting your customer worldwide. On the other hand, you can also use an app for your brand promotion. However, the advertisement of it is less challenging as compared to online web stores.
III. Product Authority and Confidence
You are allowed to enhance your brand awareness of your customers. on the other hand, it will increase customer’s trust towards your brand.
IV. Personalization and Improved Customers’ Retaining
Having an app is like you have a bundle of features. You can use your app in multiple ways. Like you can use your app for retaining your customers. You can send customized messages to your customers.
You can tell your customer about new products and discounts. Above all, you can interact with your customers in multiple ways by your app.
So, if you are thinking of having an app or you want to update your existing app, then you should look for such options. The online trends of eCommerce are getting all your attention as almost all businesses are shifting towards this. Therefore, if you want to stay competitive in the market, then you have to think about it.
So, in this guide, we’ll learn about the new eCommerce technologies. You can use them in your app. I hope this article will show you the right path.
1. Virtual Reality and Augmented Reality Integration In Apps
Both emerging technologies are busy in building relationships with multiple sectors. You will find AR and VR almost in all industries. For example, games, healthcare, education, entertainment, etc., if we talk about AR in the shopping apps, this technology is going well. It offers an engaging user experience and other benefits for retailers. On the other hand, VR is also helping businesses in multiple ways. It allows you to try a shoe or any other accessories virtually by using your smartphone camera.
2. Visually Searching Products
Visual searching technology is built exponentially in the past few years. On the other hand, the search concept gets more images than the keywords as images question themselves. Visual components also engage in a better way with search engines. As a result, it will generate more accurate results. On the other hand, the visual search can be beneficial to organizations in the following areas:
- It eliminates the searching and buying gap.
- Allow you to share your best comments and photos of your purchase
- Offers you the ease to find out the most trending products in the market
Currently, this technology offering you the search with the help of an image and camera for the search that takes place in real-time.
3. Single-Click Buying In-App
When you go into the app development process and think about this technology, you get the right idea. Then you will able to determine that why this technology is gaining too much acceptance in retail apps. This technology allows the customer to purchase their desires products in less than a minute. In many cases, customers put something in their carts, but after some time, they remove it. So, these trends on single-click buying will save you from this.
4. Crypto Or Digital-Payments and Wallets
These are the new technologies in the market. You have to introduce such wallets and payment methods to your eCommerce app. For example, google pay, PayPal, etc., will be more helpful and unique for your business and customers because very few companies offer such features.
By doing this, you will be able to target a mass audience. On the other hand, you have to take care of this feature as there are chances of getting hacked or losing information. Always integrate standard and straightforward payment methods.
5. Beacons For Multiple Stores
it allows the customer to try the product before buying that. On the other hand, it also tells the customer about different things like the pin location of that shop where you are heading to buy a product. Moreover, it also tells you about the price and other features of that product.
6. Voice Search in Shopping App
Voice search is almost the same as visual search. The aim of it is to improve the overall customer experience. On the other hand, it also aims to increase the revenue. However, thanks to this new speech-recognition technology. This technology is fast as compare to visual.
Above all, the voice search shows the results much faster than visual. As a result, the Shopping experience becomes faster, easier, and more convenient. It needs less attention and can be done while on the go. That is the best thing that making it a hit in the market.
7. Integration Of Artificial Intelligence (AI) & Machine Learning (ML)
However, you may believe that AI/ML technologies are only used for healthcare and business operations automation. There are a variety of ways to apply them to enhance and improve the performance of your mobile shopping app. As a result, the user experience will be enhanced.
Machine learning is the top and best technology of this current era. ML is opening new ways. Machine Learning is creating ways for the future. The best part of ML is that it is built with self-improving AI. You can use machine learning to assist your business by implementing it with your app. There are frameworks of ML you can use to aid your business.
8. In-App Customization
In this fast and innovative world, users also become fast. They want everything quickly. Consumers nowadays want their items as soon as possible. On the other hand, customers want instant access to the information related to them. That is why customization is necessary for digital commerce.
By using it, you will be able to provide your customers with the things they need or want. Even before they realize they require that product. In other words, you will be able to know that what product your customer requires now.
9. Social Shopping Technology
Sometimes when we see someone with something that we like the most and want to buy that. But we don’t know where to find that product. Above all, what will be the price of that we don’t have any information related to that thing.
Sounds good! In this case, AI-related tech social shopping can help. It will allow you to capture a photo of anything that you want. And this tech will tell you about every related information to that product. Not only this, but it will also enable you the same if you touch any image online.
10. Shopping Chatbots
From the past few years, the adoption of chatbot technologies has widespread. On the other hand, it provides 24/7 communication and support to the visitors. Moreover, making it simple for clients to make purchases. These bots are well programmed.
11. Facial Recognition in Stores
A customer will be recognized as soon as they enter a store using facial recognition technology. These businesses may now provide a more personalized experience to returning customers.
In an ever-changing market, new technologies are coming out almost every day. It may be overwhelming practice for some companies. But if they want to be on the top, then they had to follow these market trends. You don’t have to implement all such technologies immediately or right now. Take your time. The best thing is that do market research. Find out the best market trend and then make an informed decision.