5 Top Text Message Marketing Myths Revealed

Text messaging is here to stay, and people use it more than ever.

New concepts, ideas, and technologies are particularly vulnerable to myths and misconceptions. After all, by the very nature of the word “new”, these concepts are not entirely known or grasped by the mainstream. Newness brings with it a lack of knowledge, and a lack of knowledge brings misunderstandings. This misunderstanding is unfortunate because something like… Continue reading 5 Top Text Message Marketing Myths Revealed

How To Fix Your Boring Text Marketing Campaign

Does your mobile marketing campaign consist of a series of anti-climactic texts that leave your recipients disappointed, uninspired, or, Heaven forbid, in a boredom-induced coma? If insomniacs turn to your SMS messages to lull them into slumber, you have a problem. Before your opt-in text messaging program experiences a mass exodus of Old Testament proportions,… Continue reading How To Fix Your Boring Text Marketing Campaign