The True Power Of Marketing

As someone who has worked in marketing for a decade, I often get asked – does it actually work. And I am never sure what the question actually is. Do particular marketing strategies work, do my strategies work, or is the industry as a whole simply a way to throw dust in your eyes and… Continue reading The True Power Of Marketing

5 Reasons Why Your Sales Team Should Take Online Courses On Inbound Marketing

It’s not an easy time to make sales when 86 per cent people are skipping your TV ads and 200 million people in America have registered their numbers on the ‘Do Not Call’ list. People like to spend time and money on things they are interested in, and that’s where inbound marketing can help. In… Continue reading 5 Reasons Why Your Sales Team Should Take Online Courses On Inbound Marketing

5 Proven Tips To Unlock The Power Of Your CRM System

Customer Relationship Management software, also known as CRM for short, is a system of software, technologies, strategies and procedures that are designed to facilitate customer interactions, and manage and analyze customer data. Bottom line, it’s all about improving your business by improving customer service, which, of course, means increased first-time and repeat sales. That’s all… Continue reading 5 Proven Tips To Unlock The Power Of Your CRM System

Online Marketing Trends Dominating 2015

The landscape of digital marketing is ever evolving, and marketers are shifting their strategies on the run. They put an effort to adapt to the technological advances and feel the pulse of the customers. Smart marketing makes the most of trends like mobile optimization and makes sure that content is distributed via the right channels.… Continue reading Online Marketing Trends Dominating 2015

How To Improve Your Marketing Funnel In 60 Minutes

Getting quality leads in the top of the funnel is the first step to improving the entire cycle.

All marketing funnels leak. Unlike actual funnels in the physical world, the vast majority of what is poured in at the wide top of a marketing funnel will “leak” out long before it ever reaches the narrow bottom. Improving conversion comes down to plugging leaks. Some strategies require in-depth analytics and long-term overhauls – but… Continue reading How To Improve Your Marketing Funnel In 60 Minutes

Make Customer Service Your Competitive Advantage

Want your business to stand out from competitors? Of course you do. But how do you compete in a flooded market where it’s easier than ever to launch a business? Stand out from the crowd by making customer service your competitive advantage. Here are some tips about what providing great customer service means and how… Continue reading Make Customer Service Your Competitive Advantage

Make your Startup Dream a Reality

Whether you’re a busy mum or have just left university, having the confidence to start your own business takes some serious guts – some of us can only dream about taking the blind leaf of faith! No matter what sector you are looking to enter in the business world a little bit of advice is… Continue reading Make your Startup Dream a Reality

Linkedin Marketing, What Are They Looking For

Marketing jobs are becoming tougher and tougher with time due to the increased and diverse marketing options. Among such is the increasing trend of using LinkedIn for marketing purposes. LinkedIn has become one of the most exciting place for people in a marketing job. It is regarded as the goldmine for marketers. Different companies and… Continue reading Linkedin Marketing, What Are They Looking For