The world of marketing has changed dramatically in the last decade and marketing experts like Joseph Cianciotto have been forced to ditch tradition marketing methods in favor of new tech digital marketing strategies in order to build businesses and brands for their clients. Whist this shift in approach has been felt throughout the industry, there are now more ways than ever for you to promote your business and its products and services. Regardless of your business and the budget that you have, you should always invest in marketing. We live in one of the most competitive times ever in terms of business and you must do all that you can to ensure that your business is on the front foot when it comes to looking for leads.
If you want to start marketing and not sure where to go, here are just some of the ways that you can advertise your business.
Traditional Methods
Just because new strategies of marketing are on offer, does not mean to say that the older and more traditional methods of marketing no longer carry weight. It is true that radio audiences, TV viewership and newspaper and magazine customers have fallen dramatically but there are still people using these mediums and you can tap into them to attract more custom. The best part about this form of marketing is that prices are very low which plays into the hands of small business owners.
Promotional Marketing
Websites like Groupon have completely revamped the couponing industry and there are millions of people around the world who rely heavily on cheap products from sites like this. You can use this to your advantage if you are willing to cut the price of some of our products in order to create a buzz around your business. The idea is to offer the client a huge discount first, so that they come back to pay full price once you have wowed them with your products and services.
Social Media
The sheer volume of people who use social media on a daily basis is staggering and you can tap into this market with some engagement and regular posts about your business. If you do wish to throw some money at it, you can pay for a social media campaign that will target your desired customers and inspire them to buy your wares.
Email Marketing
Many people will tell you that email marketing is dead but this simply isn’t the case and you can get a great amount of value through this type of campaign. It is true that far more people actually clicked through from their email to the offer in the past, but this is not to say that nobody clicks through any more. Email marketing is cheap to in east in and it can provide you with a string return on your investment giving you no reason why this should not be a part of your marketing campaign.