If our freelance Internet marketing career still fails to take off, perhaps it is better to look for methods to help us get proper clients. Making money online can be an arduous task and we may need the patience of monks. We also need proper fortitude to zeal with the ups and downs of online industry. If we are planning to earn money online through SEO services, chances are we will; but whether we can pay our bills with them, is another matter. The SEO industry is already inundated with many other experts and gurus. These people are competing for just another client in the market.
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Often, our first clients come when they see our blogs and somewhat impressed with what we do. This is an opportunity to offer them advertising and some web design tasks. Often, they also ask us to perform various SEO tasks to improve rankings in Google and other search engine services. In general, SEO, web design and online marketing are effective money-making combo for SEO specialists. It will require some word of mouth and delivery of quality results, before we could get more clients.
In general, our clients are local, so we may need to adjust our skills and technique to meet their requirements. If we have very applicable SEO and online marketing knowledge, it is a good idea to adjust them based on our local requirements. We could also actively contact local business by sending them emails and make quick phone calls. A lot of local business owners would love to have better search engine rankings to get more clients themselves. So just make a list of local businesses and send them brief email about our products and services.
A polite email could be customized, as an example we could say that we like the company’s website, but we notice that there are things that can be improved. We could convince these local business owners that they can gain a lot more by ranking better in Google. This is better than sending hundreds of generic email to many different companies. Instead, we should choose more promising companies that could eventually become our clients.
Some SEO specialists are actually quite arrogant, but to become more appealing, we should be open, funny and personable. Even if we are newer SEO professionals who still don’t know all the know-hows in the SEO industry, pleasant personality should win every time. If we want to work with them, we should always try to make them happier. Many professionals in any industry start to lose some of the essential, basic social skills; so we should always try to be friendly, honest and charming.
We could charge our clients by the hour or set specific cap of hours each week. This will allow our clients to see that we are trustworthy and really worth the money. We could find that word of mouth spreads really quickly if we are honest and do many good jobs.