In any marketing technique, the end goal is always to do a better job at influencing the customer and move him/her closer to buying something. Marketing techniques are tested and enhanced every day by marketers to become more potent at selling stuff to people.
SEO is one such technique that allows brands to reach relevant people organically through search engines. Since SEO is an organic technique, companies naturally gravitate towards it as it promises free visibility and exposure to relevant people.
However, SEO outcomes can be hard to come by. Businesses that belong in competitive market segments find it difficult to get a regular stream of organic traffic.
In this article, we discuss how CRMs can be used by SEOs to improve the outcomes of their campaign.
Better Understanding of Customer
Customers are a hard bunch to grasp. Many brands try their best to understand their customers at a more fundamental level, but doing so becomes difficult when the base of customer and target audience expands. A CRM database can help in such a situation by allowing SEOs to study how different customers interact with the brand, the kind of content they engage with more, and the channels they are most likely to be found at any given time.
Nurturing leads and customers is an age old concept. It is much more expensive for a brand to find a new customer compared to retaining an existing one. For the long term success of any brand, the key lies in retaining customers at any cost.
Lead nurturing helps SEOs keep their interested prospects and customers loyal to the brand. A CRM database can help managing the level of interest and loyalty any given customer has towards a brand. Based on the number of purchases and the engagement history of a customer, a brand can decide if the customer is loyal or not.
A CRM database is an essential digital property one is likely to find in any modern company. Keeping track of hundreds, thousands, and millions of customers is impossible without a system which helps segment and mark each customer. Before the digital age, businesses relied on ledgers to keep track of who buys products and used this information to make better products. The use of CRMs today is much more diversified. In this article, we discussed how CRMs can help improve the SEO outcomes for companies.
About the Author- Shivi Kamath is an SEO strategist with years of experience in the field working as a consultant for top consumer brands. Her current role as guest lecturer at DelhiCourses.in see her teach the inner workings of SEO and search optimization at the best place for a digital marketing course in Delhi.