Handing out Club Flyers is not technically a mundane task as how you see it every day but requires artistry and strategy. Sometimes it is a pageant among companies because with this task alone you are introducing your business to the public and you will be judged by how you do it. Because by handing out these papers you will either be YEYed or NAYed, you have to be determine ways on how to creatively give it out.
Determine your target audience.
The very first thing to do in putting up a business is knowing who will buy your products and services. Then everything follows from here up to the point of advertising it. Know your market. This is where you will base the materials you will use for the flyers, what are you going to say and how you are going to say it.
Let us take for instance the business sector, it should show less color because otherwise it will look childish, the message should be straight to point because the working class are busy and usually just scans the paper, it should be handy and made of thick material like a business card because of the high tendency of getting spilled by drinks and disposal such that of Printing VIP material.
Give out at streets and intersections.
In consideration of labor and time that will be spent handing out flyers and effectively resulting to the expected, it is best to hand it out in busy places such as streets and intersections where many people are passing by. It is not ideal to post or mail it unless you have subscribers or put it in a stand.
Do not force it on people and look professional.
And as always, the key is character so choose your staff wisely as they will represent you and your business. One of the end result is good reputation so train those who will hand it out better.
Look professional. Dress in casual or business attire. Look neat and tidy that people might actually approach and talk to you. Be conscious of your teeth, breath and your total facial presentation.
Do not force it on people and do not be offended when refused. It is a normal reaction among the receiver because either they already handed out one, just plainly don’t want it or in a hurry and will probably give it a chance next time. Therefore, always be polite.