Enterprise video has emerged as a master tool, a stratagem that has something to offer to almost all departments in a business. Right from customer care to sales, finance to HR, it is a strategy for all and sundry. Your business may leverage from this technique like no other, if you have the resource of making click-worthy videos at your disposal.
Human Resource
It is the job of the human resource to introduce every new employee to the organizational missions, values and goals through an induction session. During their tenure in the company, they are invited to refresher trainings every now and then on the occasion of new projects, promotion, team change, and what not. You think there is any better way the human resource department can do this without sparing a full week of another valuable member of a team? Enterprise video is the modern way to go. Everything from employee training to explaining company procedures, announcing an event or corporate induction and other miscellaneous responsibilities of the human resource department can be carried out though this.
Finance
So, what about videos in finance? That link might be a little hard to spot. So here is some help. Companies need to constantly keep their employees updated on taxation, tax exemptions, financial issues, fiscal duties, policies, and much more at all times. It’s not really a memo to hand out because you would want your employees to have a full grasp over it. It is best to have someone to run them through the lines and that is possible through enterprise video, particularly very useful when we are talking about professionals from different parts of the world. Everything about a new tax law that has been enforced to something that has been lately revoked, expense and deadline to invoice filing, changes in payrolls or internal results, bits and bobs can be communicated about through a concise video. Scripting, memorizing, and recording is all it takes.
Marketing
Video is an invaluable tool to marketing. The last generation of business people used still and moving adverts to sell their products. Neon signs, signage, flash boards, billboards, newspaper ads, fliers, emails, etc., have proven to serve their purpose, but only to a limited extent and for a limited period of time. A mode of advertisement that is still up and running without falling into the crutches of the market’s swerving dynamics is television commercials. It can rightly be concluded that videos are here to stay and walk that extra mile beating all other techniques of advertisements. If you are a tradesperson and want to advertise your service without forking out a good deal of money, make your own home video and upload it on your site. It will talk better than the door-to-door pamphlets and signs.
Customer Care
Who would have thought prior to this era that companies can have a personalized communication with their customers, one and all? It is now possible through enterprise video platform communication. Whether you have a company or you are a service professional, a personalized video can make a direct communication between you and your clients possible at a realistic level. It not only makes the matter a lot more engaging, but also levels up the trust factor. It is also a smart way of conveying information to the people, a great alternative to serving one-dimensional text content.
If you are a mid to large-scale company, then don’t go stingy on the making. Hire a professional videographer and artists for the job. If you are a start-up or small-scale business, then DIY is the best way to go.