There are several ways you can promote your restaurant to bring in new customers. Once those people come through the door, you also need a way to keep them coming back. All of this can be done by taking advantage of word of mouth advertising, special offers, and rewards programs. Most for these ideas are inexpensive, but they do require a little bit of your time and effort.
Get Noticed
If people don’t know your restaurant is there, they won’t come in. Get yourself and the staff out in the public’s eye. Hand out flyers to those that pass by. Make your eatery seem irresistible by offering a low price lunch deal to those that work in the neighborhood. Make friends with fellow business owners, and participate in community activities. Customers like it when they feel like they have a personal connection with you. Once they come in to eat, follow through with exceptional customer service and delicious foods.
Keep Them Coming Back
A great way to retain the customers is by offering a rewards program. This could be something simple like offering a free appetizer after so many visits. Give each customer a card that you will mark with each return visit. Once they reach the required number of purchases, they will earn the free reward. You could also encourage them to bring along a friend on their next visit with a two for the price of one special.
Spread the Word
Social media is an excellent way to promote any type of business in today’s market. It costs little to nothing, and you are reaching more people than you can with traditional advertising. You can also host happy hours with drink specials. This gets people talking and inviting their friends to join them. If you currently don’t serve drinks, you can get your liquor license in Texas by contacting Texas Alcohol Consulting.
Getting the customer in your restaurant is fairly easy, and now you can keep them coming back by implementing the above tactics. Let the customer do the work for you by spreading the word that your establishment is amazing, and then you can sit back and enjoy the benefits of your increased sales.