If there would be a list to highlight the most influential factors that transformed early 21st century, social media as a factor will be on the top of the list. From politics to economics, opinion to judgment, endorsement to criticism everything is discussed, debated and decided by the social media. If marketing is at the core of your planning to let your business grow than creating a right social media marketing plan is the essence of that marketing strategy. But before making any strategy it is essential that you should ask the following question.
Who is the potential customer: – Any marketing plan is to target a specific category of social media user. These social media users are the potential customer of your business or product. To understand your potential customer and develop a marketing strategy according to that would be a great idea to begin.
Which platform to opt: – There is huge pool of social media website. One needs to be sure that which websites will be the platform to reach out the customers. To decide upon which websites will serve the purpose best conducting a brief survey of various social media websites will be helpful.
What would be the number of the website: – Once you decide on the type of website then you need to look at the importance of the different website in delivering the marketing plan? It can be the case that some social media website will give you different demography and different sets of follower whereas some websites will be limited in their outreach.
How to go with presentation :- Presenting your product or business in a well researched way will make your task easier. You should ask how your business will appear on social media websites. You must choose what will be the primary way of interacting with your audience. Would it be an imaged, written content or animation?
What will be the Frequency and timings: – Once you have made the decision over the website the next thing that you must plan out is to check the peak and low timing of traffic on the website. Depending on the time factor, it should be decided how many times a post and different content will be shared on different websites.
Which departments will manage the affairs: – Social media carries a lot of potential and possibilities. To capitalise upon the possibilities and opportunity, you should choose your team wisely. Giving all the task to one department will not bring you immense success. Research & development, customer service, sales and human resources can play a crucial role in managing and expanding your campaign effectively.
How to convert followers/viewers into final customers: – Providing exciting opportunity to win additional prizes and benefits by engaging with you products can convert your viewers and followers into regular customers. An innovative campaign such as building a chain or referring and sharing programme can bring you instantly large numbers of consumers.
Which strategy to follow for boosting your post: – various social media websites provide you different option to boost your post to increase the outreach of planned marketing programme. Some website provides free techniques to endorse your post and some charge according to content and the requirements of the business or product.
How to assess and analyse the growth on the regular basis: – social media transform very frequently within a span of few hours your product can reach to the top and similarly can fall downward in trending list. To ensure that its outreach keeps on growing different types of results must be evaluated. From views to share and comments on your post to increase in number of consumers and hike in the sale can be evaluated on a weekly or monthly basis. This evaluation shall reflect in your marketing strategy further.
