The social media marketing field has exploded in recent years, and while there are plenty of benefits to the medium, it’s not always easy to know what is true and what is false.
We’ve compiled this list of 5 myths that often get blown out of proportion in the world of social media marketing. While they may have been widely accepted at one point or another, we hope to dispel them with a little truth. In this we will look at the 5 myths of social media marketing.
5 Myths of Social Media Marketing
1. Social media is easy to use.
While the most basic functions of social media are easy to use, the more complicated aspects of it can be difficult. The real challenge comes in understanding what is possible, and when you are ready to take on that next step. Yes, social media can be easy to use. It’s just that you must understand what it can do for you before going beyond the basic features.
2: Posting pictures is extra work because they’re so small.
True, when it comes down to it, social media is about sharing. But that doesn’t mean every picture you post needs to be large. Take advantage of the space you have on each platform, and try not to produce more than you need. Instead of posting two small pictures of co-workers, upload a slideshow!
Add some music, add some effects and voila—you have a great way to introduce your company’s products or services without wasting bandwidth with over-sized pictures.
3. If you don’t have time to create your own content, you can’t use social media.
Anyone who has tried it knows that creating original content for social media platforms is a lot of work. But there are so many great tools out there to help make the job easier, that there’s no excuse not to take advantage of them in your social media marketing plan. Tools like HootSuite let you schedule posts in advance so that you won’t ever miss an important event or message.
4. All social networks are created equal
The idea behind social media marketing is simple, but it’s not easy to master. Some sites are a better fit for your marketing strategy than others. For example, if your business is B2B (business-to-business), you’ll want to focus on LinkedIn. This business network is where most decision makers spend their time.
5. Social media marketing is free
Let me tell you upfront: It’s not free. As a matter of fact, it involves more than just creating content and publishing it on social networks.
Social media marketing is a powerful way to reach your customers and connect with them on a personal level. But there are plenty of myths surrounding the subject, which can make it difficult for marketers to get started.
On the other hand, it is most important that you take your time and choose the right social networks that can help your business.