If someone was to say that digital marketing would be a prime choice for a simple local restaurant to market itself in 2001, people would be puzzled.
In 2020, there is less befuddlement on the subject. SEO existed even then, but many viewed it as a simple search ranking mechanism. With the arrival of local SEO, search engines have become much better at giving their users relevant results when local contexts come into play.
For instance, when searching for computer repair shops in Noida, search engines will show results specific to the location. Many more types of search queries made with an obvious local context are now geared towards showing relevant local results. In other words, local businesses have become discoverable with the help of search engines like Google.
If Google is optimized to show locally relevant search results, how can businesses appear on specific search queries? A mechanic in Laxmi Nagar would want to appear high in search results when somebody searches ‘mechanic in Laxmi Nagar’. The same is true for other businesses that are looking to reach a local audience.
In this article, we will cover some functioning SEO hacks that can help a local business improve its presence on search engines.
List Local Citations
One of the simplest things you can do as a restaurant owner to leverage local SEO is to list your restaurant local citation websites. There are citation websites that allow small businesses to list their companies.
What is the point of listing companies on such websites?
If you’re a restaurant owner, you must know the value of having your business listed on Zomato. Many customers coming to your restaurant without having visited before would like to see the reviews diners have given before, your menu and prices, and any other relevant detail.
Besides Zomato, there are many other citation websites such as Yelp which can help a restaurant reach its audience.
Optimize Google My Business
Google My Business is a great facility for your business in case it’s local audiences you seek. For restaurants, GMB offers a whole range of special functionality aimed at improving the experience of searchers and allowing the restaurant the chance to share relevant information with its audience.
GMB allows restaurants to add Google Posts which can be up to 300 words long. These posts contain space for a picture of the restaurant and links to other pages relevant to a restaurant such as reserve table page, sign-up, coupons, buy, and so on. Such information can be accessed easily through the GMB listing of a restaurant.
Make Menu Appear in SERP
Restaurants can make their menu appear in SERPs by adding details about their offerings through GMB. This is a trick some of the biggest restaurants in the business seem to miss as well. By making full use of GMB, a local restaurant can make its menu appear on Google search results.
In conclusion, this article covers three local SEO hacks that can be used to increase the presence of local restaurants on search engines.
About the Author – KishanSoni is a digital marketing trainer at Eduburg India, known as the best & affordable digital marketing institute in Delhi.