Programmatic Advertising is an innovative approach to digital marketing that buys and sells ad space using automation and data-driven algorithms. It aids in real-time decision-making, targeting specific audiences, and ensuring advertising appear on the correct platforms at the right times.
Gourmet Ads is one such company that specialised in Programmatic Advertising. They work largely with native, mobile, video, and display ad formats and aim to improve their clients’ marketing campaigns. Since 2008, Gourmet Ads has collaborated with numerous food advertising firms, both big and small, utilising supply-side and demand-side platforms to increase ad engagement and exposure.
Furthermore, Programmatic Advertising companies frequently act as mediators for advertisers and publishers. They offer a competitive platform for advertisers to bid on ad space and for publishers to offer their inventory.
What is Programmatic Advertising?
The use of automated technology for the purchasing, selling, and fulfilment of digital ad space is referred to as Programmatic Advertising. This strategy maximizes efficiency and effectiveness by targeting specific audiences with data and algorithms. It improves the precision and speed of ad transactions by eliminating typical manual discussions and insertion orders, making the process more efficient and focused.
The world of online advertising is constantly evolving, with data-driven decisions becoming more common. This brings us to the benefits of Private Marketplace (PMP) Deals, a new realm in the programmatic advertising world. PMPs represent a new paradigm for purchasing and selling ad space, establishing a distinct interface between the buyer and seller.
Private Marketplace (PMP) Deals
PMPs frequently operate as “Invite Only” or exclusive auctions, providing the buyer with priority or preferential access to the ad server or SSP (Supply-Side Platform). They often operate on a semi-reserved basis with agreed-upon price and offer predetermined, high-quality assets or specific audience segments. These offers can be set up to be evergreen (with no expiration date) or campaign flight-based (with start and stop dates specified).
Advantages of PMP
Benefits that PMPs provide to both buyers and sellers have contributed to their increased popularity in programmatic advertising. In addition, PMPs provide better transparency and control to both buyers and sellers, making them an important tool in the Programmatic Advertising market.
The opportunity to deal in a safe, controlled environment is the primary advantage of our PMP. PMP deals have a high viewability and the ability to target specific domains or pages. Our PMP, like our Open Exchange, allows you to use your own Data Management Platform (DMP) for audience targeting. This ensures that ads are seen by the most relevant people, increasing engagement and conversion rates.
Managed Programmatic Services
In terms of Managed Programmatic Services, our staff can handle your Programmatic Campaigns with care. Gourmet Ads has managed thousands of programmatic campaigns since 2008 and can guarantee real-time transparency in campaign data. Machine learning, data science, and expertise from people are used to optimize our campaigns.
Campaign and media planning are essential components of our managed services. In developing the marketing plan, our team considers programmatic display CTR standards. This not only establishes attainable targets, but also identifies development prospects to maximize the impact of efforts.
Programmatic advertising is essentially the automation of buying and selling online advertisements. In recent years, the word “Real Time Bidding” has been replaced with the broader term “Programmatic Advertising.” By streamlining the advertising process, this type of automation makes transaction execution easier and more successful. Ad exchanges are critical components of programmatic advertising because they enable advertisers to engage in real-time auctions for ad inventory.
Advantages of Using Programmatic Advertising
There are numerous advantages to using programmatic advertising. Advertisers may ensure that their ads are viewed by the individuals who are most likely to be interested in their products or services by using data to target specific audiences. It is very targeted approach. It is quite efficient. Advertisers can reach a large audience with little effort by utilizing automated technology. It is extremely easily measured. Advertisers can track the performance of their ads in real-time via programmatic advertising platforms’ detailed analytics.
Smart Deals are a type of PMP that are created using Data Science and Machine Learning within the Appnexus Ad Server and are based on specific campaign KPIs in real-time. Previously, we leveraged historical data to surface impressions into a Deal; now, with Smart Deals, this happens automatically on the Ad Server.
Smart Deals, in collaboration with our Ad Serving Partner (Appnexus), allows us, the seller, to determine the buyer’s campaign goals based on certain KPIs such as expected viewability (display), predicted video completion rate, and forecasted video viewability rate. This adaptability and customizability are what distinguishes our services in the programmatic advertising industry.
Gourmet Ads has adopted a unique method called “Programmatic Guaranteed” that allows customers to lock in advertisements with a higher priority than usual Private Marketplace deals (PMPs) or Deal IDs. With this strategy, programmatic buying’s accuracy and data-driven elements are combined with the assurance of a direct media buy.
This strategy provides numerous advantages to programmatic advertisers and their ad agencies. Access to premium guaranteed inventory, similar to traditional Insert Orders, is an important advantage. Every Programmatic Guaranteed deal is unique, with buyers frequently able to set the CPM rate, a quantity of impressions, targeting inventory, and pacing (daily, weekly, or monthly).
Gourmet Ads, in addition to Programmatic Guaranteed, provides ‘Curated Deals.’ Curated Deals, as opposed to the conventional managed Supply Deals that are typically set up in Appnexus, are bespoke, brand-safe, and scalable. Gourmet Ads’ coordinated supply of publishers and leading food publications worldwide might be included.
Curated Deals are enhanced with unique data sets to specify your target demographic, allowing for smooth integration with your stack via the created Deal ID. Viewability targeting, no floor pricing offers, domain or page targeting, use of first-party or third-party data, creation of unique supply channels for clients, thorough deal insights, and lowering the number of vendors or deals are all important advantages of Curated offers.
There are numerous strategies for marketing a product or service. Programmatic Marketing is a particularly unique technique to market in the digital age. With Programmatic Marketing, you have control over which publishers will show your ads, when and how often they are shown to potential customers. You will only be required to pay for highly effective advertisements that were presented to the appropriate audience through programmatic marketing.
Open Exchange Marketplace
Gourmet Ads also runs an Open Exchange Marketplace under the Xandr Member ID 1792. This marketplace provides programmatic purchasers with direct access to Gourmet Ads’ inventory through an open auction that is triggered by the company’s PMPs and Deal IDs. The Open Exchange Marketplace, which operates on a second-price auction mechanism, provides a great place for purchasers looking for direct access to premium ad inventory.
Gourmet Ads is a market-leading company with a focus on Programmatic Advertising. They can assist you in navigating the complicated world of programmatic advertising by utilizing their knowledge and cutting-edge techniques, ensuring that your campaigns are successful. With their help, you can optimize your efforts to maximize ROI while targeting your target audience.