The success of an eCommerce website lies in its continuous sales. A drop in sales for a week may disturb the entire mechanism. It may halt the reordering and restocking system and may affect the payment to vendors and suppliers too. Due to this fact, boosting sales is mandatory for any eCommerce business.
The experts suggest various ways to boost eCommerce sales. Every technique, tip, or strategy has an end goal. However, eCommerce is more about simplified user experience. Before you try any pricing or marketing technique, you have to work on the eCommerce website.
The design and layout shall be eye-appealing, and the images attractive. Once you are sure the website is fine-tuned, you can move on to trying other techniques. Let us discuss what experts have to say in improving store sales and revenues.
Speed up your website
Users only take 2.6 seconds to judge your website. If your eCommerce website does not load in that specific period, they will not be able to form an opinion about your store. Therefore, forget about making them browsing the products and place orders.
Before you move on trying other strategies, start working on improving your website speed and performance. it may require you consider having a content delivery network, changing hosting providers, reducing image sizes, removing unnecessary add-ons, etc.
As an ultimate solution, you can have Magento 2 Performance Optimization service services to let the professionals handle it all for you. Professionals who specialize in the art of expediting page speed and performance may audit your entire website to make the necessary changes. The end-goal is making the pages load lightning fast that engages potential customers.
Configure social logins
Making customers remember their login credentials it too mainstream. Why not allow them to use the website as a guest or log in to their accounts with their social profiles? The users who have their Facebook, Google, or Twitter accounts would like to use the same data and credentials for creating an account on your store too. Thus, they will save much of their time in logging into your store.
Ensure fast checkout
The multiple stages of a checkout system and the unending options on each stage is a daunting experience. To boost your eCommerce sales, try to speed up with the checkout experience by simplifying the multiple steps.
For example, you can introduce one-page checkout that acquires all the data from customers at once and avoid the time it takes to load between multiple steps. Similarly, you can try the one-click checkout that takes users straight to the payment procedure rather than a shopping cart.
Automate form filling
Filling the entire order form is time-consuming for a consumer. To save time, you can automate some of the fields where data can easily be carried from the previous option or Google such as address.
You can configure user details to auto-fill in the shipping and billing details if he or she enters it while providing personal details. With Google map APIs, you can set your consumers free from entering every bit of their physical address.
Reduce checkout fields
Not all of the checkout fields may apply to your customers. Try to reduce the unnecessary options to provide a minimalist user experience on the checkout page. You can retain only the required options which are helping you understand the customers and their expectations. The presence of too many fields may annoy them or they would skip some mandatory options too.
Have well-reputable payment partners
Online buyers are reluctant in making purchases when they are not sure about a payment provider you have on the store. They have a trust issue that is why they only use specific services to prevent their financial data.
To boost your eCommerce sales, it is necessary to collaborate with only reputable and trustworthy payment providers, and exhibit their repute with security logos during a checkout.
Be answerable on multiple channels
Your potential customers may be following your store on multiple social networks and communication channels. They may keep questioning about products and their features. You need to stay active and accountable to every single query they put on any channel they prefer to use.
Managing it wisely and you will be able to derive leads out of their inquiries. Stay positive and it will help you boost eCommerce sales beyond your expectations.
Show scarcity of inventory
The demanding products are quick to sell, whereas the products that are lesser in demand can be sold fast by showing its scarcity. This can be done with the help of a progress bar showing the number of items sold against the remaining one. The customers who are not willing to have it will reconsider their decision, as they are fearful of its unavailability upon feature visits.
Introduce loyalty programs
With a loyalty program, you can give a purpose to your existing customers for sharing your products with their friends and family. Loyal customers feel proud of sharing brand names for the products they consume.
They often do it free. However, by introducing a loyalty program, you can indulge them in doing it more actively and for discounts and rewards. The service they were providing to their loved ones is now paid for by the store.
Utilize packaging for branding
There is a cutthroat competition in the eCommerce arena. Your customers may forget your store or business name as soon as they open the consignment. To keep the sales of your eCommerce store higher, you have to utilize the product packaging for branding. Print your business name, address, logo, and URL to keep your store popping-up in their minds so they can return whenever they want.
Ensure the fastest delivery
Online shoppers are always in a kind of hurry. They need the product to be delivered as soon as possible regardless of the day they wear or consume it. To hold their trust and excitement about your online store, you must ensure faster delivery.
Have an agreement with different carrier partners to have the products shipped in the agreed time. You will not be able to increase sales if you are not meeting customers’ expectations in shipments.
Final thoughts
Actionable tips by eCommerce experts suggest the revival of website performance by improving its loading time and simplifying the options.
You can pursue higher sales by simplifying user registrations with social log-ins, shortening the checkout procedure, and auto-filling form fields. Review each tip to find its effectiveness for your online store.