One of the most venerated jobs in the automobile industry is car salesmanship. The car salesman job has good commissions. With dedication, the earning potential for a car salesman job is limitless.
Below are some of the tactics that you can use to become a good salesman:
1. Upsell
Nowadays, the car’s user-experience is better through use of accessories. You will be surprised by how much buyers are willing to spend for a car just because it comes with a few nifty gadgets that other cars don’t have.
Use these accessories to your advantage.
2. Understand Your Customers
Your buyers come from different financial and social backgrounds. Their tastes are also different.
If you are trying to sell a sports car to a stay at home mom of three for instance, you might be heading in the wrong direction. An SUV might be a better choice.
The same SUV could be the wrong choice for a working mom of three whose job is to sell high-end real estate.
3. Know how to handle difficult Buyers
Every buyer has a trigger. If you realize that you are not getting anywhere with a buyer, look for his or her trigger. The fact of the matter is that, the customer did not walk into your showroom for lack of a better thing to do. He or she needs to buy a car, and it’s up to you to figure out how to sell them one.
4. Break the Customer’s Defenses
Many people view sales people as being tricky. For this reason, most customers will walk into your showroom with their guards up.
Change this view by building rapport with each customer and by earning trust.
5. Don’t Lie
Don’t overhype your sale. If your deal sounds too good to be true, the customer will walk away.
Information about cars is easily available on online car sites such as ideal auto USA, so even the most unlikely customer could know all there is to know about the car. The only reason customers are asking you it is to see if you will corroborate what they have researched.
6. Be Patient
Some customers just don’t know what they want to buy. For those customers, buying a car may take more than one visit. Make the sale happen in one visit by gently guiding such customers towards the car that you think will best suit their needs.
7. Don’t Bad-mouth the Competition
Don’t tarnish the reputation of other dealers’ even if the customer initiates such a conversation. Don’t remain indifferent to the customer’s comments either, as this could make the customer feel as though you are judging him or her.
Learn how to empathize without bad-mouthing.
8. Groom Yourself
If you want customers to gravitate towards you, mind your appearance. Be neat and smell good.
9. Know Your Cars
To impress, you have to know what you are talking about. Study all the details of the cars you sell, including cars that compare.
10. Get the Customer’s Contacts
If a customer tells you that he or she will be back, get the contact and follow up later.