Since graduating from Kunstuniversität Linz in the summer of 2008, Anna Rihl, a young and enthusiastic designer, has been giving other budding designers the chance to contribute to her clothing collections online. Under the motto “you create fashion”, Useabrand showcases the work of a multitude of young designers, in co-operation with business partner Moritz Baier who heads up the men’s collection.

After a stint on tour in a specially designed bus, the team have finally settled down and opened up a shop in Zollergasse, the hub of the Viennese fashion industry. The shop’s bright, minimalist interior complements their limited editions clothing ranges that reflect themes of youth, movement, beauty and comfort.