Subotron is the in-the-know location at the Museumsquartier for all things related to electronic gaming culture. The Subotron Association for the Promotion of Electronic Game Culture organizes, workshops, exhibitions, and that exploring the historic and future development of computer, video, and telegames.

Subotron also sells all the devices that it exhibits. Play on those vintage consoles then buy ’em! The permanent exhibition of handhelds and consoles from the Neufeld collection forms the basis of its inventory. The shop also sells textiles, literature, music and gadgets from around the world.