Two marketing bods, Michael Lanner and Moriz Piffl, want to make jeans. So they give up their jobs and flats, attend sewing seminars and textile fairs and learn from producers between China and Italy everything there is to know about the perfect pair of jeans. After more than 100 years, the blue everyday uniform is leaving the factory to relocate to Mariahilferstraße 101, where it can now be produced according to customers’ wishes and needs. GEBRÜDER STITCH not only redefine the production of jeans but also their consumption, accompanied by a tale of how one reinvents oneself in the process.