For anyone who knows Blumenkraft, a rose is not a rose.

You might mistake Blumenkraft for a flower gallery as you stroll through Vienna’s artsy Freihausviertel. You’d be wrong. With its cool 170 sqm loft space designed by Viennese architects Eichinger oder Knechtl, this store’s pared-down minimalism gives center stage to breathtaking floral displays.

Drool over the fabulous flourish of exotic and local flowers, and dazzling display of gorgeous glassware through the huge storefront windows, or hop inside to have your own bouquet made to order by owner Christine Fink or one of the friendly staff.