With her label of the same name Anna Aichinger has already successfully presented her collection in renowned international fashion weeks , won the moet chardon schools award at the Gwand, was invited to the festival des arts et de la mode in Hyères / France and received the Fashion Award of the City of Vienna in 2006.

With her straight-lined designs she has created an individual and very distinctive style for self-confident, motivated and yet very feminine women. Her designs stand for female power. Anna Aichinger has absolutely no intention to follow quickly changing trends but rather develops her personal style. The individual parts from different collections go with each other and offer various possibilities of combination. The basic elements of the collections are reinterpreted basics, form-fitting designs and fluid silhouettes. The basic colors she uses are black, gray, white and skin tones complemented by seasonally changing color accents. Anna Aichinger produces a winter and a summer collection per year, presents her collections at fairs and supplies international shops. As regards the production special attention is paid to the quality of the materials and to the production conditions.