Arnold’s is an edgy addition to Vienna’s most creative district—the seventh. Located at Siebensterngasse 52, the store offers an eclectic range of appealing fashion labels.

‘I have always been a fan of urban shopping’, says owner Jakub Arnold, a former managing director with Carhartt. ‘In terms of stock and selection, Vienna was always a lightweight compared to Amsterdam, London or Paris. I was driven by the urge to extend the range. That, in turn, gave birth to the idea of a store of my own.’

In its fully refurbished splendor, the shop front retains the character of its previous guise as a tailor and clothier’s shop. The original sewing machines, old signs and a clothes horse provide a charming backdrop that breathes warmth into the pared-down, more functionally inspired aesthetics of the shop space itself. Here, you can expect a vigorously friendly service that will help you to sniff out the choice items in these 100 square meters of urban fashion heaven.