Since graduating from Kunstuniversität Linz in the summer of 2008, Anna Rihl, a young and enthusiastic designer, has been giving other budding designers the chance to contribute to her clothing collections online. Under the motto “you create fashion”, Useabrand showcases the work of a multitude of young designers, in co-operation with business partner Moritz Baier who heads up the men’s collection.

After a stint on tour in a specially designed bus, the team have finally settled down and opened up a shop in Zollergasse, the hub of the Viennese fashion industry. The shop’s bright, minimalist interior complements their limited editions clothing ranges that reflect themes of youth, movement, beauty and comfort.

For sneaker-heads in search of the most exclusive, hard-to-find collectible sneakers, Stil-Laden is the place to be. If you aren’t a sneaker-freak, but simply like to sport the latest streetwear or just enjoy the occasional street art exhibition, you will be in good company as well.

The people of Stil-Laden have provided a sneaker haven for the city of Vienna complete with a solid selection of glossy art and kicks magazines like Arkitip and Sneaker Freaker. Browse the rubber-filled archways of this pristine shop or head up to the next room, which is exclusively stocked with all things skateboard.