Tell an exclusive beauty spa that you want to get your blackheads removed and they might scoff. In fact, the most exclusive of the latter define luxury through the inaccessibility of their treatments to the masses.

Pure is Vienna’s world-class day spa offering a carefully curated menu of treatments from elite brands. The old-school Erno Laszlo Ritual Treatment, for example, was Golden Age Hollywood’s beauty secret, originally available only to those with personal recommendations from other clients like the Duchess of Windsor. Contemporary signature treatments at Pure range from name-brand procedures like Valmont’s Swiss Glacier Water treatment or Annick Goutal’s Splendid Rose Oil treatment, softening and cleansing the skin of daily toxins.

But Pure’s crown jewel is the three-hour whole body Dreaming treatment from Li’Tya (“from the earth”) based on the traditional healing rituals and dream-time belief of Australia’s Aboriginal people, using earth pigments, plants, sea grasses and desert salts only found Down Under to knead and massage into the skin.

All home-care products are available in the spa boutique.