With some 60,000 square meters, MQ is one of the largest cultural quarters in the world. As the city’s epicenter of cultural consumption as well as a great place for people-watching, everyone from hip scenesters to world travelers passes through its vast courtyards and art-filled buildings.

Formerly the imperial riding stables, the MQ’s transformation was completed in 2001 and now embraces a wide mix of cultural institutions, restaurants, cafés and shops that range from highbrow art institutes like the Leopold Museum to lowbrow stores like Subotron, a mecca for electronic game freaks—proving that the challenges of cultural pluralism can be met within the confines of a historic landmark.