Aptly located within Taikang Lu’s trendy bohemian district, this open loft-like showroom prides itself on an enticing range of eco-friendly offerings for the individual and the home that would suit the pages of a LOHAS magazine. The design collective, brainchild of Trine Targett from lifestyle brand Jooi, is comprised of Chinese and foreign designers with a common aim to produce and supply high-quality sustainably-designed products for a conscious consumership.
Aside from clothing, handbags, home decor and accessories from Jooi, look out for products by Shanghai-based gift-wrap paper producer Paper Tiger Shanghai (which combines Chinese-inspired motifs on 100% recycled paper), eco-tableware company bambu, Nuo Mi (a women’s clothing line created by six Chinese designers who focus their production on using natural fabrics), as well as sustainable contemporary furniture from architecture firm A00.