When Nike spread the word that they were opening a concept store to act as ground zero for their new #NatureAmplified design ethos, people were expecting something special. They weren’t disappointed as X158 opened its doors to reveal this stark, minimal, bunker-style store-space that oozes stripped-down urban cool.
It’s the sneakers not the surrounds, though, that are placed firmly front and center here. The exposed breeze block walls, industrial lighting installations and surgical display apparati play the ultimate austere supporting act for Nike’s brand-spanking new line of colorful kicks—many incorporating the latest advances in Flyknit technology.
If you think the buck stops at forward-thinking footwear, though, think again. X158 also plays host to a number of creative mixed-media installations that complement the innovative apparel on show.