Endossa (“Endorse”) is a collaborative shop, a place where anyone can sell merchandise. It contains countless little cubes of shelving: any hopeful entrepreneur can rent a cubby-hole to display his or her wares. The rentals are maintained by consumer endorsement, so whether a designer is kept on or jettisoned depends on the strength of their sales figures. That way it is, in a sense, the customers who chose which goods the shop stocks.
Endossa has certainly created an interesting space and an innovative way of doing business, but mostly it is its diverse—sometimes almost slightly mad—range of products that really thrills most visitors. And this quirky selection is accessible to all kinds of pockets: happily, Endossa’s prices are as charming as its ambience.