Jorge Grimberg is in touch with new trends when they are still just ripples on the horizon. As director at Stylesight, an industry-leading forecaster in terms of fashion and design, he’s required to scan the globe in his search for the latest emergent trends to hit the streets, catwalks and design ateliers of the world. After spending stints in New York and Barcelona, he’s returned to his native São Paulo, which represents to him “a complex mix of people and cultures, a mini version of the world.” There’s no one better than this born-and-bred Paulistano to guide you through this ever-evolving megalopolis.
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It’s an art gallery, with a really cool shop, restaurant, hairdresser and creative offices on the top floor. My office is there, so I love to work and hang out at the same place with people I admire and exchange ideas with.
It’s my go-to-restaurant on weekly nights, where I know everyone and meet friends. Get in early for one of the tables outside and to check the shop Surface to Air, which is owned by the same group and is at the same address.
This bookshop not only has an amazing architecture project by Isay Weinfeld, but inside it’s the most relaxing place. São Paulo is so chaotic and they have the best sofas and you can sit for as long as you want reading and picking your books and there’s hidden coffee shop on the 2nd floor too.
This is the tiniest store ever and they serve the best pão de queijo – the #1 snack in Brazil – which is a sort of a cheese bread. It’s the freshest and the nicest possible, and costs next to nothing.
It’s the coolest art gallery hidden in a village in Higienopolis with a really good restaurant called Sal.
Juquehy is not actually in São Paulo, it’s a small beach town 2 hours from the city where I LOVE to go. It has the nicest white sand with clean green water and amazing tropical forest all around. It’s great for restaurants and long walks too; the perfect weekend escape!
Spot has been for many years one of the coolest restaurants in town. The food is great, but actually the waiting is perhaps the best. It takes two hours to get a table, but there is an open area to wait for it with many good drinks, appetizers, benches and a garden with a fountain. Sometimes we don’t even go in when the table is ready.
This has been, I guess, my favorite place in São Paulo for a while. The park stays open until midnight on week days, so even after 8 o’clock it’s always filled with people running, skaters and people looking really good and healthy.
Cartel 011
Off the bandwagon, onto the cart(el)
Culture
Chez Lorena
Style and substance
Food
Livraria da Vila
Close to a bibliophile's heart
Shop
Pão de Queijo
Heaven in Haddock Lobo
Food
Galeria Vermelho
The red chameleon
Culture
Juquehy
Beauty and the beach
Escapism
Spot
To see and be seen
Food
Parque do Ibirapuera
Central park
Culture
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