Rojo is a consortium of galleries or “multifunctional art spaces” devoted to supporting and promoting contemporary art. Founded in 2001, the group has main locations in Barcelona, Sao Paulo and Milan and additional spaces in cities around the world—to name a few, Cape Town, Copenhagen, Los Angeles and Toronto.

In accordance with Rojo’s aims to initiate networking and relationships between different creative groups, the location in Sao Paulo is partnered with Pop. Since 2007, Rojo has inhabited the gallery space at Livraria Pop, exhibiting the work of international contemporary artists.