When Micasa head honcho Houssein Jarouche heard that this listed mansion was up for grabs, the creative cogs in his brain started spinning into overdrive. Teaming up with curator Duda Porto de Souza, Jarouche and his crack team of designers set about transforming the building, newly christened Plataforma, into a multidisciplinary space with the power to breathe new life into Sao Paulo’s downtown arts scene.
Still rocking a (deliberate) look of demure dilapidation and elegant distress, the labyrinthine space has a screen printing lab on the ground floor and also a publishing house, design studio and record label operating elsewhere on the premises. Exhibitions are a regular feature too—such as Billy Names’ photographic chronicle of Andy Warhol’s former NY HQ, ‘The Silver Era at the Factory’. And with no fixed schedule or program, a deliberate divergence from more traditional galleries, spontaneity is the name of the game. So you can guarantee that this place has always got a surprise or several up its sleeve.