Don’t be fooled by the name, as there are no pine cones or any other coniferous cylinder shaped thistles residing at this store. However, you can still hug a tree—but without getting dirty or making the trek out to Muir woods while potentially scoring some new and not to mention, stylish attire.

Conifer is a clothing store that takes an eco-friendly approach to fashion bringing the Marina and Cow Hollow crowd an impressive array of international designers and labels that all pay their humble respects to Mama Nature. Owner and operator, Amy Mautz, has created a shop that defines eco-chic with its minimalist interior offset by her eye-catching and carefully chosen collection featuring funky prints, organic threads, timeless jewels and even some stationary that’s 100% recycled—all of which are worth more than a casual shop window glance.