The young ready-to-wear designer Isabel Marant holds a special place in the hearts of many Parisians. Using a smart mix of materials, her creations are synonymous with bohemian chic, making use of sartorial influences from Asia and Africa. Marant’s rue de Charonne store is the brand’s flagship outpost, with two other boutiques spread throughout the city.
Marant describes her style as “la melting mode”—a combination of the true Parisian street-style with a refined twist. Loose fitting dresses made of washed and worn fabrics, clothes with wrinkled effects and half-tone colors are her staples. What makes Marrant stand apart is her undying attention to textiles and texture, producing clothing that’s personal and strong yet easy to wear.